What is a Squirrel Eating on a Pair of LuLaRoe Leggings?
The people who run LuLaRich have been accused of a few things, but their failures aren’t quite as outrageous as the Fyre Fraud. While they don’t have the audacity of the Fyre Fraud, their videos are chock full of bananas asides and claims that people lost their homes and relationships. But that’s a topic for another article.
LuLaRoe’s failures were on the business leaders at the top
Some say the blame for LuLaRoe’s collapse lies at the top of the company’s corporate ladder. While that is certainly true, the business practices of the company’s business leaders are to blame for its failures. In the past, executives have failed to adequately address the company’s alleged corporate culture, which included pressures on sellers to undergo weight loss surgery in Tijuana in exchange for kickbacks.
Independent retailers were paid generous bonuses and given supportive titles for selling LuLaRoe clothing. But many sellers were told not to speak to the company’s top executives, which created a virtuous circle of mistrust among their team members. The company’s founders also exhibited religious messages at events and pressured their highest earners to have weight loss surgery in Tijuana.
As an MLM company, LuLaRoe thrived on multi-level marketing (MLM). However, some former employees consider it a pyramid scheme. The company’s target demographic was low-income, stay-at-home moms and single women. While it sold products wholesale, it was also advertised as an opportunity to earn a full-time income with part-time work. Many consultants were targeted by the company, with one-third quitting within 18 months.
Although LuLaRoe is a second-wave MLM, it was marketed as a way to empower women. In fact, the company claims it has more than 80,000 members. And its employees often work 80-hour weeks to get by. Moreover, according to the Federal Trade Commission’s study, two LuLaRoe executives made millions of dollars in fraudulent business practices.
The lawsuits against LuLaRoe are a result of its illegal business practices. The lawsuit alleges that the company operated as a pyramid scheme, in violation of Washington state’s anti-pyramid scheme laws. It’s true that thousands of Washington residents lost money due to LuLaRoe’s marketing tactics. But there are also reports of employees being forced to sell their products under unfair terms. The lawsuit also accused the company of violating the Consumer Protection Act. Despite the lawsuits, the company has been able to survive.
The story of a squirrel eating on a pair of LuLaRoe leggings is not a new one. In fact, the company has been the target of several lawsuits, including the Fyre Fraud. It’s produced by Jenner Furst and Julia Willoughby Nason, the same people behind Fyre Fraud. The documentary includes interviews with DeAnne and Mark, as well as employees of LuLaRoe. These women, who are known for their bold patterned leggings, have allegedly made billions of dollars selling LuLaRoe garments and have become successful businesswomen.
Jessica Watson is a PHD holder from the University of Washington. She studied behavior and interaction between squirrels and has presented her research in several wildlife conferences including TWS Annual Conference in Winnipeg.